Hi! I am delighted to announce the launch of Augmend!
Over a decade ago, I began my digital journey, drawn to the possibilities of machine learning. I started out as an entrepreneur in advanced analytics and thereafter moved into a head of Digital role at a consumer goods company. Here I had the chance to work across the full data spectrum, from digitization to advanced analytics.
In this role two things became clear to me:
- • Firstly, organizations still struggle with nitty-gritty data: organizing data, entering it and retrieving it.
- • Secondly, clean structured data in the hands of domain experts often delivers more impact than even sophisticated black-box algorithms.
As a business leader, you may not see this data struggle but it is real. You feel its effects: slower insights, reduced agility and missed opportunities.

That's why I built Augmend. It uses large language models to transform messy data—PDFs, images, text—into structured formats ready for analysis.
My ultimate goal? Eliminate manual data entry and build a clean, organized data foundation that unlocks real insights.
With Augmend, there is bidirectional relationship between AI and data. We know AI needs good quality data, but now AI can help create it. For more on how this compares to traditional RAG approaches and classical OCR methods, see our detailed comparisons.
A beta version of the app is coming soon - please register if you would like access. The app is simple to use, and I would love if you could try it out and share your feedback to shape what comes next. Thank you for being a part of this data journey!